Privacy Policy

Last Updated: October 11, 2025

1. Introduction

1.1. Policy Overview

This Privacy Policy ("Policy") explains the ways Sweet Crates (referred to as "Sweet Crates", "we", "us", or "our" in this Policy) collects, stores, uses, or otherwise processes personal data of end users of our Services as defined below (referred to as "you" or "your" in this Policy), and why we collect it, how we use that information, and how you can exercise your privacy rights.

1.2. Service Definition

In this Policy, "Services" refers to our Games, Websites, and any related services or properties we directly control. "Games" refers to online games or applications that we own and operate.

1.3. Consent

By installing, using, registering to or otherwise accessing the Services, you agree to this Privacy Policy and give an explicit and informed consent to the processing of your personal data in accordance with this Privacy Policy. If you do not agree to this Privacy Policy, please do not install, use, register to or otherwise access the Services.

1.4. Policy Updates

Sweet Crates reserves the right to modify and update this Privacy Policy periodically, so please make sure to check back this page from time to time to review this Policy. Changes to this Privacy Policy will come into effect immediately upon such changes being uploaded on our websites. Your continued use of Services will signify your acceptance of the changes to this Privacy Policy.

2. Data Controller

By "data controller", we mean an entity that determines how and why personal data is processed. Your personal data will be held by us in accordance with applicable data protection laws. For the purposes of data protection laws, the data controller will be Sweet Crates.

While operating the Services, we may share your data with partners we work with. Some of these partners are data controllers independently of us and, therefore, independently determine how and why they process your data. For more information on these partners and the ways in which they may process your data, please refer to section 6 of this Policy.

3. What Data We Process

3.1. Sensitive Data Exclusion

When you access our products and Services, we won't collect your legally-sensitive data (i.e. race, ethnicity, religious or philosophical beliefs, trade union membership, genetics, biometrics, health, sexuality and/or criminality) and other sensitive data (i.e. child data, social security numbers, bank account or payment card details). Please do not provide this kind of information to us or use the Services to make it available to others.

3.2. Data We Collect

We may collect user's data from you, which includes:

  • Your name, email address, or other contact information if you have provided them to us (for example, when registering an account or subscribing to our communications)
  • Online identifiers such as your in-game alias, IP address, internal identifiers we assign to your account, or hardware or operating system based identifiers including your Advertising ID or device ID
  • Technical information about the device you use to play our Games or use our other Services (for example, information about its type, model, manufacturer, operating system, language, display, processor, or memory)
  • Your coarse location (for example, country, state, or city), inferred from your IP address
  • Information about your use of the Services (for example, information about your progress in our Games, your visits to our websites, or your interactions with ads in our Games)
  • Information about your interactions with our ads outside of the Services (for example, on third-party websites or applications), including information on how you were referred to our Games or other Services
  • Crash logs or other information related to bugs, errors, or other issues in our Services
  • Inferences we make based on your activity in our Services
  • Messages or other communications you send to us or through the Services (for example, your chat messages in our Games or emails you send to our support team)
  • If you choose to connect a third-party account (for example, a social media account) with our Services, information we receive from the third-party account provider
  • If you make purchases in our Games, information we receive from third-party payment service providers to validate those purchases (but not your actual payment information such as credit card numbers)
  • If you participate in our surveys or other research, any comments, feedback, responses, or other information you provide to us when doing so
  • Any other information you choose to submit to us through our Services or otherwise
  • With your consent, other information explained to you when asking for your consent

4. How We Collect Your Data

We may collect and receive information which may be considered personal data according to applicable laws in a variety of ways. More specifically:

  • Directly from you when you submit it to us (for example, when registering an account with us, subscribing to our communications, sending support enquiries to us, or responding to our surveys)
  • Directly from you and/or your device by automatic means when you use our Services or interact with our ads outside of our Services (for example, on third-party websites or applications), including through cookies or similar technologies or software development kits (SDKs)
  • If you choose to connect a third-party account (for example, a social media account) with our Services, from the third-party account provider
  • If you make purchases in our Services, from the third-party payment service provider involved in those transactions
  • With your consent, from other sources explained to you when asking for your consent

Providing data to us is not mandatory. However, we are unable to provide the Services, or some parts or features of the Services, without processing your data. If you use our Services, we will collect data relating to you for some or all of the purposes described in this Policy, depending on the Services you decide to use and your choices when using them.

You have a number of options to limit or control the extent to which your data is processed. For example, you can choose to not connect your third-party accounts with our Games, use your device settings to reset or limit the use of your Advertising ID, withhold consent for customized advertising, or disable some or all cookies from your browser settings.

5. Why We Collect Your Data

5.1. General Purposes

When we process or collect your data, we ensure that we have a legal basis to do so. Below, you can find examples of the different purposes for which we process your data and the legal basis we have for each of those reasons:

  • To carry out our obligations as a result of any contract entered into between you and us and to provide you with the information and services that you request from us
  • To notify you about changes to the products and services that we offer and (where you have indicated your consent) to directly market these products and services to you
  • To administer our websites for internal operations, including troubleshooting, data analysis, testing, research, statistical and survey purposes
  • To allow you to participate in interactive features of our products and services
  • As part of our efforts to keep our products and services safe and secure
  • To measure or understand the effectiveness of our advertising and marketing
  • To operate and improve our products and services
  • To set up and maintain your registration with the Service
  • To improve customer service
  • To provide features available in the Service
  • To audit and analyze the Service
  • To ensure the technical functionality and security of the Service
  • To send you related information, including confirmations, invoices, technical notices, updates, security alerts, and support and administrative messages
  • For statistical and research purposes (including market research, marketing and data analysis purposes)
  • To comply with licensing and regulatory requirements that are applicable to us
  • For other reasons with your consent

5.2. Marketing

Marketing refers to advertising, one of the tools that helps fund our Services and enables us to make our Games available free of charge. In some of our Games, we may show our own ads and also ads from third parties. We also advertise our Games outside of our Services on third-party properties such as websites or applications. This section provides more information on how we may use your data for advertising purposes, and how you can control the use of your data for these purposes.

Advertising ID Information

Mobile advertising relies on the use of certain online identifiers, in particular Advertising IDs but also IP addresses or other identifiers. An "Advertising ID" is an alphanumeric string of digits provided by the operating system of your mobile device (e.g. your phone or tablet). It is consistent across applications from different publishers. Advertising IDs are used for interest-based advertising and other advertising related purposes.

You can control the extent to which your Advertising ID is used for these purposes. Using the privacy settings on your device, you can typically reset and/or limit the use of your Advertising ID. For example, you can "limit ad tracking" on iOS devices or "opt out of interest-based ads" on Android devices. These settings are specific to each device, which means that you should set them as you prefer on each of your devices individually. It may take some time for your updated settings to take effect.

Please consider that resetting or limiting the use of your Advertising ID will not stop you from seeing ads or necessarily reduce the number of ads you see, but the ads you see may be less relevant to you and will not be served based on your personal data.

6. Who We Share Your Data With

We may share your data with third parties to achieve the purposes described in this Policy. This may include sharing data with the following types of recipients:

6.1. Related Entities

Your personal data will be used by us and disclosed to our group companies, including Sweet Crates and all of its subsidiaries.

6.2. Business Partners and Advertising Partners

Your personal data will be disclosed by us to our partners we work with while providing the Services (who may process your data independently of us), including advertising partners and IP licensors.

6.3. Public Authorities/Regulatory Bodies

We may disclose your personal data: to regulators and law enforcement agencies (including those responsible for enforcing anti-money laundering legislations); or in response to an enquiry from a government agency.

6.4. Service Providers

We may disclose your personal data to third party service providers (including our professional advisors, data analysis processors and data storage service providers) who require access to such information for the purpose of providing specific services to us. These third parties will generally only be able to access your data in order to provide us with their services and will not be able to use it for their own purposes.

6.5. Replacement Providers

If the management and operation of our services and its affiliates are transferred from us to another company, we may disclose your personal data to the other company so the products and services can continue to be provided to you.

In the event that we sell or buy any business assets, we may disclose your personal data to the prospective seller or buyer of such business or assets.

If Sweet Crates or substantially all of its assets are acquired by a third party, personal data held by us about our customers will be one of the transferred assets.

7. How Long Do We Keep Your Data?

We will keep your data for as long as necessary to achieve the purpose(s) for which it was collected, including to provide you with the Services or to comply with any legal, accounting, or reporting requirements. We may periodically delete or de-identify inactive accounts or other data in our Games or other Services. After the applicable retention period necessary for safe performance of Services, we will either delete or de-identify your data or, if neither deletion or de-identification is possible (for example, due to data being stored on a backup server), isolate your data from further processing until deletion or de-identification is possible. We may continue to use data that is not identifiable to you (for example, aggregate data).

8. How Do We Keep Your Data Secure?

We take the security of your Personal Data very seriously. We implement the appropriate technical and physical safeguards to ensure that your Personal Data is protected against accidental or unlawful loss, destruction, alteration, unauthorized access or disclosure, or any other use or unlawful processing of Personal Data you have provided to us. Our security mechanisms for Personal Data are similar to those of other game developers. Please keep in mind, though, that the Internet is not 100% secure and any access, disclosure, alteration or destruction of the Personal Data you have provided through our games due to breach of our safeguards cannot be guaranteed.

9. Your Rights

You have various rights in relation to the data which we hold about you. We have set these out below.

To get in touch with us about any of these rights, please find the contact details described in Section 14 below. We will seek to deal with your request without undue delay. Please note that we may keep a record of your communications to help us resolve any issues which you raise.

9.1. Right to Access Your Personal Data

You have a right to know what Personal Data we hold about you, how and why we handle your Personal Data. You can ask us for a copy of your Personal Data and in some cases to have the information communicated to you.

9.2. Right to Correct or Update Your Personal Data

You have a right to request an update or correction to any of your Personal Data which is out of date, incomplete or incorrect.

9.3. Right to Delete Your Personal Data

In certain specific circumstances, you have a right to ask us to delete your Personal Data which we are holding about you. We will pass your request onto other recipients of your personal information unless that is impossible or involves disproportionate effort.

9.4. Right to Restriction of Processing

In certain specific circumstances you have a right to object to the processing of personal data about you which is processed on the grounds of legitimate interests.

9.5. Right to Object to Processing

Right to object at any time to processing of your personal data when processing is necessary for the purposes of the legitimate interests pursued by us or by a third party, except where such interests are overridden by the interests or fundamental rights and freedoms of the data subject which require protection of personal data, in particular where the data subject is a child.

9.6. Right to Opt-out of Advertising

Right to opt-out of direct or target interest advertising on mobile applications by checking the privacy settings on your device settings menu. Please note that even if you use your right to opt-out you will still receive advertising, but not direct or target interest. On Apple you can opt-out this by going to Settings > Privacy > Advertising and turning on "Limit Ad Tracking".

9.7. Right to Data Portability

In some circumstances, you may have the right to request that data which you have provided to us is provided to you, so you can transfer this to another data controller.

9.8. Right to Withdraw Consent

Right to withdraw your consent at any time if we are processing your personal data with your consent.

9.9. Right to Complain

Right to complain to a data protection authority about our collection and use of your personal information. For more information, please contact your local data protection authority.

9.10. Automated Decision Making

In some instances, our use of your Personal Data may result in automated decisions being taken (including profiling). Automated decisions mean that a decision concerning you is made automatically on the basis of a computer determination (using software algorithms), without our human review.

9.11. California Residents Rights

California residents have the right to opt out of the sale of personal data, which is defined in a way that may include the transfer of data to third parties to personalize ads for you. If you opt out of the 'sale' of your data, we will not sell your data, including to our advertising partners, but you may still see ads in the game and some of our partners may deliver ads to you, based on information they hold on you.

The EU General Data Protection Regulation ("GDPR") gives you the above rights in relation to your personal data. While we will usually not do so, we reserve the right to charge you an appropriate fee for the exercise of your rights where permitted by applicable laws and regulations. If you believe that we have infringed your privacy rights, please contact us so we can try to resolve the issue. If you are an EU resident, you have the right to lodge a complaint with your local supervisory authority.

10. International Transfer

Our Service is global by nature and your data can therefore be transferred to anywhere in the world. Because different countries may have different data protection laws than your own country, we take steps to ensure adequate safeguards are in place to protect your data as explained in this Policy. These include implementing the European Commission's Standard Contractual Clauses for transfers of personal data between our group companies and third party service providers and partners, which require all group companies to protect personal data they process from the EEA in accordance with European Union data protection law.

11. User Data Deletion

The user has the authority to manage, use and delete the data generated in the application. If the user no longer needs the account data in the app, the user can delete or remove it.

Data Range That Can Be Deleted

  1. The basic information of the user's Facebook account obtained by the application
  2. User account login record
  3. All user operation records in the app, such as level records, purchase records, etc.

Important Notes Before Deletion

There are notes users should be aware before deleting or removing users. Depending on users' account, deleting, or removing users may have the following effects:

  1. The application will delete all user data
  2. Before deleting the user data, you may need to transfer some data
  3. The system will not delete certain data, such as application-related content shared by users on Facebook
  4. After user data is deleted, it cannot be recovered

Steps to Delete Data

  1. Go to your Facebook profile, and find Apps and Websites page at the Facebook Settings
  2. Remove our app
  3. Click the Removed sub-tab, find our app, and Send Request to delete data

12. Children's Policy

This Service is not directed to children younger than thirteen (13) years of age. By accepting our Terms of Service and using our Services, you represent that you are at least 13 years of age. We do not knowingly collect or solicit personal information from anyone under the age of 13 or knowingly allow such persons to use our Services. If you are under 13, please do not use the Service and do not send any information about yourself to us.

13. Changes

We may update this Policy from time to time, for example due to changes in our operations or the legal obligations that apply to us. Updates will be made available here. Therefore, we encourage you to check this page periodically. We may also inform you of any changes by other means that are appropriate to the significance of the changes.

14. Contact Us

If you have any questions or concerns about this Privacy Policy or any other issue with your personal information while using our Services, please feel free to contact the support team.